Sony Alpha ILCE-7M4M Full-Frame Mirrorless Camera with 28-70mm Digital Zoom Lens

Basic has never been this good

Prepare to be inspired. The α7 IV's true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology. 

A brand-new imaging experience

Newly developed 33‑MP1 full-frame back-illuminated CMOS image sensor 

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV's new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction. 

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Still photography without compromise

Sony's flash units coordinate with the camera's face-detection system

Sony's latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones6. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

External control of flash units 

For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface. 

Reliable autofocus, impressive speed

Sony's smart AI-based Real-time Tracking5 and Real-time Eye AF

Sony's unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera. 

Improved Real-time Eye AF 

Keeping the targeted eye in focus so you can concentrate on composition 

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen. 

Pet photos made easy 

Fast, accurate focus for difficult animal shots6

By setting the camera's subject detection type to "Animal" in advance, you can automatically detect and track an animal's eyes5, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal's face is upside down.

Real-time Eye AF for birds6

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to "bird". The camera's astonishing speed and precision allow automatic tracking of a specific bird6, whether it's perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.