Sony alpha ILCE 7M3 Full-Frame 24.2MP Mirrorless Digital SLR Camera

Perfection for all. Everything you need.

Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Take aim with high AF performance

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Capture decisive moments

Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking? and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting? at up to 10 fps with AF/AE tracking at maximum resolution.

Confidence-boosting continuous shooting

Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

Shoot continuously in absolute silence

This camera allows silent shooting? at up to 10 fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Anti-flicker shooting?

Artificial lighting flicker is detected, and the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Better operation during continuous shooting

Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

More realistic, expressive movies

High-resolution 4K HDR2 3

As well as new capability of recording stunning 4K movies2 through 2.4-times4 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)3 picture profile, supporting instant HDR workflow.

HLG (Hybrid Log-Gamma)3& for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.3

[1] High flexibility to fine-tune images as desired (color grading required)

[2] Instant high-quality image (color grading not required)  

Advantages of Sony’s lenses for video shooting

Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.